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This site certainsource.com has the following on the web site, "We disrupt customer acquisition for consumer brands." We noticed that the website also said " Know in real time, and with precision detail, your top performing click sources the very sites, keywords, sub-ids, landing pages, articles, or links that drive your best performing new customers and prospects." It also stated " Optimizing your budget to these click sources has never been simpler. Improve the ROI on your media budget as much as 400 in 6 months. Optimize based on LTV and AOV. Manage 1000s of click sources simultaneously." The header had customer acquisition as the highest ranking keyword. It was followed by new customer acquisition and B2C Solutions which isn't as ranked as highly as customer acquisition.